The second day began with an excellent lecture by Karmen Krumpestar and Artur Mosiak. Artur first pointed out how properly utilized data and intelligent systems do not only mean adapting to new circumstances, but also pave the way for bolder, smarter marketing strategies of the future. Karmen concluded the lecture with a vivid example of the successful application of this approach in practice.
The event kicked off with Nermina Mašala Kelić, director of UM Sarajevo and former jury president, who revealed the rules of effective communication and used precise data insights to show how small details create big stories. She was followed by Renata Salecl, who highlighted the power of emotions and pointed out that even anger, envy, and jealousy can spark bolder creativity and encourage us to achieve our goals more decisively.
We have the Sempler Awards winners!
In the Sempler Awards competition for the best media strategies of the year in the region, the Grand Sempler, went to the project "It’s time to stop!", created by Via Media for Bingo Group. The project was also awarded the Gold Sempler for Best PR strategy or promotion.
View the menu for Taverna, Grand Cafe and lunch menu for €22.
Of course, SEMPL would not be complete without a grand award ceremony with POP TV following Thursday's lectures.
On the main stage will step Tamlyn Wright, an exceptional set designer and creative producer who has been co-creating the most high-profile projects in the global entertainment industry for over 25 years. Her work is marked by spectacular events of the highest caliber: from the Oscars and Grammys to groundbreaking tours by global icons such as Selena Gomez (Revival Tour), One Direction, and many others.
This year's SEMPL will once again feature an excellent lunch!
Progress is not only happening in the media – artificial intelligence is also advancing rapidly, entering a new era of agent systems.
Have you ever wondered why Croatia is ahead of Slovenia in terms of advertising and organizing marketing events? These questions will be answered in a candid discussion with Marjan Novak, partner, publisher, and former editor of Marketing Magazin magazine, and Dunja Ivana Ballon, festival and program director at Dani komunikacija, to discuss and offer their unique perspectives.
At SEMPL, you’ll hear Smiljan Mori and Petra Kovič uncover the power of personal stories and authentic branding, while Zenel Batagelj reveals how brand launches fuel sustainable growth. Dive into strategic thinking, global ambition, and data-driven brand evolution - all in one place.
The answer will be unveiled by Katarina Ferk, who skillfully combines creativity, strategy, and boldness into ideas that deliver real results.
The Mind Space parallel stage will be a true epicenter of ideas! Prepare yourself for top-notch speakers from a wide variety of fields who will break established patterns, open new horizons, and bring you inspiration you won't want to miss!
We are just about to reach the day when Portorož will once again host the SEMPL media conferenc. However, we should not forget about Sempler competition, where the best media and communication strategies in the region compete.
On the main stage, Karmen Krumpestar and Artur Mosiak will reveal how high-quality signals, smart AI strategies, and a solid data foundation are shaping the future of Google Ads and helping advertisers overcome the challenges ahead.
After your well-deserved vacations, it is time to reflect on what you've created in the past year that stands out and has achieved exceptional results. Entries for the competition are now open. In 11 categories, you can present your best campaigns and strategies and compete for the prestigious Sempler awards, which recognize excellence in media and communications. Maybe you end up with Grand Sempler in hands!
It is with great pride and pleasure that we announce the members of this year’s Sempler Awards Jury. The winners will we revealed after the first day of the media trends conference SEMPL, on the 27th of November, 2025, at the Grand hotel Bernardin, Portorose, Slovenia.
SEMPL, the only regional media and communications conference, is returning in style. As tradition goes, it will take place on November 27 and 28 in the beautiful setting of Grand Hotel Bernardin. This year’s central theme? Details. Those small but powerful sparks that turn the ordinary into the extraordinary and open the door to new opportunities.
Discover how tiny details spark game-changing ideas and extraordinary breakthroughs. Join us as we slow down to speed ahead.
Early Bird tickets available now: €360 + VAT!
Success is not always about big steps, but about the ability to recognise the power of the hidden details and use them to our advantage. At the 24th SEMPL, we will explore together how to turn the smallest details into big opportunities.
Don't miss an exclusive SEMPL Black Friday promotion! It will be available for 24 hours only, from 00:00 to 23:59 on 29 November 2024!
In the Sempler Awards competition for the best media strategies of the year in the region, the Grand Sempler, went to the project 'Poli 50 - I was there', created by Futura DDB for Perutnina Ptuj, Slovenia. The project was also awarded the Golde, Sempler for the strategic use of the media mix.
The finalists of the 23rd SEMPLER competition have been announced!
We can hardly wait to meet you in Portorož this Thursday! To make your experience as pleasant and carefree as possible, here are some key information that will come in handy during the event.
This year's SEMPL conference will also offer a premium culinary experience. The chefs of the Bernardin Hotel will prepare a real gourmet treat, with several different lunches, also tailored to people with dietary restrictions. If you have any questions about the meals, please do not hesitate to contact us as we will be happy to answer you as soon as possible.
Enter the Telemach prize draw. You can win a top-of-the-range Telemach 5G Pro smartphone, which not only looks great, but also has an amazing 108 MP camera.
You can enter the prize draw by filling in the online form, however only Slovenian residents can enter in the prize draw.
With a dual background in Journalism & Public Relations and Film, Angelina has built a diverse career in the audiovisual industry in Ukraine and France.
SEMPL has another (not so secret) formula on how to succesfully fight the information overload – with physical activity. Take some time for yourself and loose up a little on Friday the 15th, at 8 am, before you sail into the new conference day.
The sponsor of morning recreation is Intersport.
Lidl Slovenia supports career development of young people and is offering 100 individuals, up to the age of 26, free admission to the 23rd SEMPL Conference.
How do you sign up?
If you want to seize this amazing opportunity, send an email to info@sempl.si with the subject “Lidl – free ticket to SEMPL 2024” and attach a form of identification from which you age is evident. Hurry, the number of spots is limited!
Don’t put it off – join us and explore trends of the future!
We are thrilled to announce that this year’s SEMPL conference will host the exceptional Sasha Savic, a renowned leader in the global advertising and media industries. Over the past 35 years, Sasha has led several global media agencies, earning numerous awards for his visionary leadership and management excellence. His experience spans key moments in the industry, including the rise of Google, the advent of social media, the Internet of Things (IoT), and now, the transformative impact of artificial intelligence.
We are excited to announce that many top speakers from the fields of media, advertising and digital innovation are joining us at this year's SEMPL conference. Their knowledge and experience will impress both seasoned professionals and beginners alike.
At SEMPL, you will once again benefit from the invaluable knowledge and rich experiences of the world-renowned experts, who will be happy to talk to you in person. SEMPL is a great opportunity to learn first-hand everything you need to know about media and marketing trends, so you can adapt your strategies accordingly and thrive in an information-saturated world.
Before you take and enjoy your well-deserved vacation, check out which outstanding media campaigns and strategies you've come up with this year. Show them to the professional public and submit them to the competition for the Sempler Awards - maybe the torpedo, the proof that you hit your targets, will land in your hands.
Entries are now open, and you can submit them in as many as 11 categories. Check the categories here.
You can submit your entry in an individual category for EUR 330 (+ VAT). Take advantage of the 4+1 promotion - if you enter 5 projects at the same time, you get 1 for free.
And certainly don't miss the Early Bird offer to attend SEMPL for only EUR 420 (+VAT) and save as much as EUR 100. Sign up here.
Join us at SEMPL, the largest regional conference on media trends, and take advantage of a special offer you can't miss! On June 20, 2024, you can get a full pass for only 390 EUR (+ VAT).
It is with great pride and pleasure that we announce the members of this year’s Sempler Awards Jury. The winners will we revealed after the first day of the media trends conference SEMPL, on the 14th of November, 2024, at the Grand hotel Bernardin, Portorose, Slovenia.
At SEMPL, we will challenge ourselves and try to figure out how to adapt to the age of impatience and how can brands better engage with their audience and be more efficient. This need for patience reflects in this year’s SEMPL visual identity – a shell with pearls.
Don’t worry, we won’t blame you for being impatient. You are definitely not alone in your impatience; we could even say that we live in a time of impatience. Modern consumers crave instant gratification and seek immediate fulfilment of their needs.
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SEMPL, the two-day regional conference on media trends, ended this afternoon at the Grand Hotel Bernardin, Portorose, Slovenia. Around 700 attendees from the Adriatic region listened to more than thirty international speakers in the fields of marketing, media, communication, and leadership, who shared their experiences and predictions about the future trends.
In the Sempler Awards Competition for the best media strategies in the Adriatic region, eleven Golden Semplers and a Grand Sempler were awarded. The awards went to three countries of the Adriatic region; Slovenia, Bosnia and Herzegovina and Croatia. The Grand Sempler goes to “Living in Bingo” project, created by Via Media for Bingo, the largest retail chain in Bosnia and Herzegovina. The organisers of SEMPL honoured Ana Predovič, Project Manager at the Slovenian Advertising Chamber, with the Lifetime Achievement Award.
The new submission deadline is October 2, 2023.
Lidl Slovenia is bringing the unique opportunity of attending the SEMPL 2023 conference free of charge to young people up to the age of 26.
“This is going to be the best session that you have ever been to. It’s going to be entertaining, memorable, and unique, but also full of very powerful practical tools that you can use in your life and in your job to shape the future that you want.”
SEMPL, the regional conference on media trends, is now open for entries and is excited to receive communication outstanding works. This specialised and educational international event for advertisers, media houses and communicators in Central and South-Eastern Europe will be hosted in Portorož this year on 19 and 20 October. After a short absence, Slovenia’s coastal town will once again host renowned experts and offer the latest content in the field of media, marketing and advertising.