23. SEMPLER FINALISTS
The finalists of the 23rd SEMPLER competition have been announced!
In the Sempler Awards competition for the best media strategies of the year in the region, the Grand Sempler, went to the project 'Poli 50 - I was there', created by Futura DDB for Perutnina Ptuj, Slovenia. The project was also awarded the Golde, Sempler for the strategic use of the media mix.
A ten-member international jury, led by Nermina Mašala Kelić, CEO of UM Sarajevo, awarded ten golden Semplers in other categories. You can see all the winners here.
“The campaign that won the Grand Sempler stood out for its comprehensiveness and unique approach to each media channel. We had several entries that used the power of artificial intelligence, but the winning campaign offered something different from the rest. That's why the combination of innovation with an authentic approach delivered through a wide range of media was this year's winner,” said the Jury President Nermina Mašala Kelić about the award-winning campaign.