Who will be judging your work at 24. SEMPL?
It is with great pride and pleasure that we announce the members of this year’s Sempler Awards Jury. The winners will we revealed after the first day of the media trends conference SEMPL, on the 27th of November, 2025, at the Grand hotel Bernardin, Portorose, Slovenia.
The 8-member jury of distinguished media professionals from the region will be led by Iva Ðjurković, Luna\TBWA and OMD’s Managing Director, Serbia. She will be joined by the following members:
- Marina Burazer, Group Marketing and ESG Director, Fortenova Group, Croatia
- Jure Tovrljan, Executive Creative Director, Pristop
- Sandra Ezgeta, Head of Marketing and PR, Planet TV, Slovenia
- Mirsada Kadribašić, Senior Brand Building Manager, Bosnia and Herzegovina
- Katja Sabadin, Brand Manager International Brands, Pivovarna Laško Union - Heineken group, Slovenia
- Ana Bunjak, Copywriter, New Moment New Ideas, Serbia
- Andrej Krajner, Brand and Communications Director, NLB Group, Slovenia
Creativity vs KPI
“It’s not creativity versus KPIs, it’s about balance. KPIs keep us accountable, but they shouldn’t become a creative straightjacket. The campaigns that truly move often take bold creative leaps and then surprise everyone by smashing the numbers. If we design only for metrics, we risk losing the emotional connection that makes people care. This is one of the greatest challenges that we face in advertising today. Being so accountable that we stifle great brand storytelling. In my view, creativity is still the engine; KPIs are the dashboard. The dashboard will tell you how far you’ve come, but you cannot get anywhere without an engine.” remarks Iva Ðjurković, the Sempler Awards Jury President.
When data meets creativity, great campaigns are born. If you’ve done it, you’re ready for the Sempler Awards. Stay tuned, as the call for entries for this one-of-a-kind media competition is just around the corner!