The world's largest marketer, Procter & Gamble, has set up virtual stores in four of the busiest subway stations in Prague, where busy consumers on their way to and from work can purchase essentials such as razors, shampoo and diapers via their mobile phones.

Even with more media choices, the average American continues to watch more TV. A new Nielsen report shows that in the April-July period, the average person watched nearly 2 hours and 45 minutes more a month than in the same period a year ago.

Regional newspapers need to re-think their mobile strategies if they want to make money from the platform, according to new research. Journalism researchers Francois Nel and Oscar Westlund say newspapers are currently directing their content to mobile channels with "no hint of a business model."

Almost three-quarters of the leading advertisers are planning to increase their mobile advetising budgets in the next two years, according to latest survey of the Interactive Advertising Bureau (IAB). The survey found that 63 percent of respondents stated that their companies’ mobile advertising spend over the past two years has increased to some degree, with 29 percent reporting an increase of over 50 percent.

A group called the World Wide Web Foundation is on a quest to figure out, with some degree certainty, how big the internet really is. With a USD 1m grant from Google, the foundation plans to release the results of its online forensic search, called the World Wide Web Index, early next year, said the foundation's CEO, Steve Bratt. "The Web Index will be the world's first multi-dimensional measure of the Web and its impact on people and nations."

Consumers prefer being reached by post and email, rather than through social media or mobile channels, according to research published by data specialist Acxiom.

Increasing numbers of British consumers access social networks while watching TV, with these two channels seemingly enjoying a complementary, rather than competitive, relationship. Deloitte, the consultancy, and GFK, the survey firm, polled 4,000 adults, and found the typical viewer spends 118 hours watching TV each month, measured against 3.3 hours utilising social networks.

Millennial consumers in the US display profoundly different media usage and purchase habits than their older counterparts, a new study has found. Barkley, the marketing agency, partnered with the Service Management Group, the research firm, and the Boston Consulting Group, the consultancy, to survey 5,000 adults.