19.10.2023
In the Sempler Awards Competition for the best media strategies in the Adriatic region, eleven Golden Semplers and a Grand Sempler were awarded. The awards went to three countries of the Adriatic region; Slovenia, Bosnia and Herzegovina and Croatia. The Grand Sempler goes to “Living in Bingo” project, created by Via Media for Bingo, the largest retail chain in Bosnia and Herzegovina. The organisers of SEMPL honoured Ana Predovič, Project Manager at the Slovenian Advertising Chamber, with the Lifetime Achievement Award.
A winning project that needed no discussion
According to the Sempler Awards Jury President Božidar Abramović, CEO of Omnicom Media Group, Croatia, there were many great campaigns submitted, and in certain competition categories it was difficult for the jury to decide, which projects really deserve an award. Among the categories with the most outstanding projects, he highlights the strategic use of the media mix and the innovative use of new media. “The winning media strategy competed in several categories and is truly outstanding. All the members of the jury soon recognized it as unique, and we didn’t even have to discuss it,” Abramović said about the “Living in Bingo” project, which was awarded with a Grand Sempler.
How to reposition a retailer with the strategic use of the media mix?
As explained by the creators of the “Living in Bingo” campaign, their objective was to reposition Bingo and make it recognizable as a place where you have everything you could possibly need for living, and to show Bingo as a fun and exciting shopping experience for the whole family. They also wanted to change digital sentiment from mostly complaining into fun and optimistic. They based their media strategy on digitally sharing real event experience from Bingo. Offline to online, it exploded with thousands of people coming to the store and millions tuning in online daily. Original digital content was produced for all the channels, every hour until 20.00.
The winners of the Golden Semplers are…
Agency Via Media from Bosnia and Herzegovina received three more golden awards for the project “Living in Bingo” in addition to the Grand Sempler, namely in the categories of strategic use of the media mix, best PR strategy or promotion and best use of influencer marketing. Another Golden Sempler went to Bosnia and Herzegovina, namely in the category of best use of data, where the jury was most impressed by the “Crazy About Lotto” project, created by MITA Group for the Lottery of Bosnia and Herzegovina.
Croatia celebrated in the category of innovative use of media/media format or communication channel, where the Golden Sempler was awarded to the “Beestro” project, which was created for the Franck company by Imago Ogilvy in cooperation with 404 and PHD.
The remaining six golden Sempler were awarded to Slovenian projects. In the category of best targeted campaign, the project “First Time Mum” was awarded. It was created by the advertising agency Herman in partnerji and the media agency Studio Nexus for the retail chain Mercator. The golden award in the category of the best experiential campaign was awarded to the agencies Herman in partnerji, bold.group and Media Publikum, which created the “Barcaffe Donna” project for Atlantic Droga Kolinska.
In the category best use of the digital world, the jury selected the project #playforskateistan, which was created for the non-profit organization Skateistan by Futura DDB in cooperation with DDB Germany. The Slovenian Tourist Organization’s “Twitter Amplify” – Tour de France campaign, created by Pristop Media, Renderspace, and D’Agency, received the Golden Sempler in the category best social media campaign.
The “Laško Jump’o’meter” project won the Golden Sempler in best use of mobile category. It was created by Luna \TBWA and Media Publikum for Laško Union Brewery. The winner in best technology approach category is “Argeta Junior’s Storyteller”, the project by Luna \TBWA, Promedia Group, Media Publikum and Escapebox for the client Atlantic Grupa.
The Lifetime Achievement Award for Ana Predovič
At the Sempler Awards ceremony, the SEMPL organisers presented another special award, the Lifetime Achievement Award. This was received by Ana Predovič, who has been a pillar of the Slovenian Advertising Chamber for many years and has also led it for some time. As they explained, Ana Predovič influenced advertising industry with incredible dedication and passion and helped everyone who was involved in advertising in Slovenia; she was active in education, promotion, professional development and self-regulation of Slovenian advertising. Her path was marked by many achievements, challenges and persistence. “In the advertising business turmoil, she has maintained a human intimacy and personal integrity for which we all sincerely respect her,” as further explained.
You can find all the winning projects with the credits below. The winners will also be published on the SEMPL website.
Winners of the 2023 Sempler Awards
THE GRAND SEMPLER FOR BEST MEDIA STRATEGY OF THE YEAR
Living in Bingo
Advertiser: Bingo, Bosnia and Herzegovina
Advertising agency and production company: Via Media, Bosnia and Herzegovina
Credits: Damir Ruvić, Irfan Avdić, Elma Kadrić, Haris Mujanović, Nina Radojčić, Faris Avdić, Naida Lindov, Adda Ćirić, Baris Šabić
THE GOLDEN SEMPLER FOR THE STRATEGIC USE OF THE MEDIA MIX
Living in Bingo
THE GOLDEN SEMPLER FOR THE INNOVATIVE USE OF NEW MEDIA/MEDIA FORMAT OR COMMUNICATION CHANNEL
Beestro
Advertiser: Franck, Croatia
Advertising agency and production company: Imago Ogilvy, Croatia
Media agency: Imago Ogilvy, 404, PHD, Croatia
Credits: Darko Bosnar, Dina Dretvić, Maria Šimurina, Iva Kirin, Saša Perić, Goran Bader, Luka Mavretic, Igor Mladinovic, Vedran Klemens, Željko Glavor, Marko Moguljak, MIT, Zvonimir Seki, Draga Žulj, Snježana Kondić, Brigita Krog
THE GOLDEN SEMPLER FOR THE BEST TARGETED CAMPAIGN
First Time Mum
Advertiser: Mercator, Slovenia
Advertising agency: Herman in partnerji, Slovenia
Media agency: Studio Nexus, Slovenia
Credits: Viktorija Radojević Mavrič, Kristina Gregorc, Majda Vodopivec, Urša Kovačič, Milan Slana, Nina Tanhofer, Nina Huremović, Maruša Jug, Tjaša Podojstršek, Žiga Aljaž, Neža Zupančič, Jurij Panjan
THE GOLDEN SEMPLER FOR THE BEST EXPERIENTIAL CAMPAIGN
Barcaffe Donna
Advertiser: Atlantic Droga Kolinska, Slovenia
Advertising agency: Herman in partnerji, Slovenia
Media agency: Media Publikum, bold.group, Slovenia
Credits: Jelena Milinković, Lea Kopina, Tihana Vujčić, Katja Petrin Dornik, David Fartek, Gregor Čeferin, Aida Gadžo, Arin Gašperin, Anja Mitrovič, Eva Stopar, Ewa Bogataj, Sara Švegl, Europa Donna, TAM-TAM
THE GOLDEN SEMPLER FOR THE BEST USE OF THE DIGITAL WORLD
#playforskateistan
Advertiser: Skateistan
Advertising agency: Futura DDB, DDB Germany
Credits: Gregor Firbas, Ana Ribar, Peter Dobovicnik, Minela Jelečević, Gregor Čič, Miha Klatzer, Blaž Zorčič, Jure Pogačnik, Matjaž Hančič, Žiga Pavlin, Jan Dolinar, Akos Nagymanyai, Gavin Cheng, Ivan Soukup, Diana Sukopp, Heitor Buchalla, Martin Gillen, Chiara Chessa, Finnja Skornia, Martin Gillen, Fabio Santos, Tobias Natterer, Vivien Pilz, Lara Ennemoser, Rachel Geraghty, Edward Jasion Ella Paul, Eva Povilauskaite, Mariê Albinot, Jumas, Paula Rezende, Sandro Heierli, and others
THE GOLDEN SEMPLER FOR THE BEST SOCIAL MEDIA CAMPAIGN
Twitter Amplify – Tour de France campaign
Advertiser: Slovenian Tourist Organization
Advertising agency: Pristop Media, Renderspace, D’Agency, Slovenia
Media agency: Pristop Media, Slovenia
Credits: Gabrijela Fužir Bauer, Gregor Oblak, Hanna Baturynets, Ilina Dimovska, Rok Artiček, Martin Rozman
THE GOLDEN SEMPLER FOR THE BEST USE OF MOBILE
Laško Jump’o’meter
Advertiser: Pivovarna Laško Union, Slovenia
Advertising agency: Luna \TBWA, Slovenia
Media agency: Media Publikum, Slovenia
Production company: Vasja Jerin s.p., Slovenia
Credits: Urban Kramberger, Patricija Kodrič, Maja Mežan, Janez Rakušček, Nace Tomc, Rok Travižan, Ljubo Bratina, Jan Omahen, Miha Feguš, Lara Mlakar, Maja Burja, Tomaž Radšel, Ivan Todorović
THE GOLDEN SEMPLER FOR THE BEST USE OF DATA OR RESEARCH INITIATIVES
Crazy About Loto
Advertiser: Lottery of Bosnia and Herzegovina
Media and advertising agency: MITA Group, Bosnia and Herzegovina
Production company: MITA Group, Komitet, Bosnia and Herzegovina
Credits: Ajla Musić, Đejla Mahmutović, Armin Numanović, Amina Kučuk, Emina Kapetanović
THE GOLDEN SEMPLER FOR THE BEST PR STRATEGY OR PROMOTION
Living in Bingo
THE GOLDEN SEMPLER FOR THE BEST TECHNOLOGY APPROACH
Argeta Junior’s Storyteller
Advertiser: Atlantic Grupa, Slovenia
Advertising agency: Luna \TBWA, Slovenia
Media agency: Promedia Group, Media Publikum, Slovenia
Production company: Escapebox, Slovenia
Credits: Petra Čadež, Vida Kos, Živa Deu, Simon Hrovat, Tjaša Pinter, Medeja Kraševec, Jan Omahen, Blaž Žnidarec, Pia Požek, Valerija Smolej, Saša Truden, Nina Melink
THE GOLDEN SEMPLER FOR THE BEST USE OF INFLUENCER MARKETING
Living in Bingo
