How impatient are you?

Don’t worry, we won’t blame you for being impatient. You are definitely not alone in your impatience; we could even say that we live in a time of impatience. Modern consumers crave instant gratification and seek immediate fulfilment of their needs.

Impatience requires new advertising approaches
This shift in behavior requires a fresh approach to advertising, one that embraces more effective media planning. To capture the attention of impulsive buyers, advertisers must create compelling messages on various platforms, ensuring that their brand is present at every crucial touchpoint.
At the upcoming SEMPL, which will be held on November 14 and 15, 2024 at the Grand Hotel Bernardin in Portorose, Slovenia, we will thus seek answers on how brands can better engage their audiences and achieve more effective results by understanding and adapting to the time of impatience.