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All we need is just a little patience

12.02.2024

All we need is just a little patience

All we need is just a little patience

At SEMPL, we will challenge ourselves and try to figure out how to adapt to the age of impatience and how can brands better engage with their audience and be more efficient. This need for patience reflects in this year’s SEMPL visual identity – a shell with pearls.

You have to have patience to get the best things in life
‘The formation of a pearl in a shell is a unique and time-consuming process. It is not something that happens overnight but is the result of the continuous gradual work of nature. Some pearls are formed in a few months, while the most sophisticated ones blossom in a long-lasting process of waiting and development,’ explain the authors of the new visual identity from Futura DDB agency. The shell, which secretes thin layers around a foreign object, represents the extraordinary patience of nature, which creates something exceptional. It reminds us that we need patience to get the best things in life and eventually yield extraordinary achievements.

SEMPL is 9 months away. Are you already being impatient? Or will you be able to stay calm and just wait for it – with a little patience?

David Brier

David Brier


Brand expert, designer, bestselling author, USA

“The SEMPL Conference and the SEMPL team are world class. Professional, helpful, driven and tireless, they put on an event that was top shelf and very well received, empowering the professionals in their region that was an inspiration. The care given to each of us as speakers was attentive and of service. I put the SEMPL Conference at the head of the class for event organizers and coordinators."

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