Uroš Goričan has been working in advertising for over 20 years as a creative director. During his career, he's been in charge of communications for some of Slovenia's top brands and has won a bunch of awards for his work. He is currently a partner and executive creative director at the agency Dobre zgodbe. He combined his knowledge and experience in advertising, content production, and media in his postgraduate studies at the Berlin School of Creative Leadership in the field of media formats for brands.