With over 15 years of experience in the telecom and TV industry, Svetlana Manojlović is a leading expert in OTT, CTV, and FAST (Free Ad-Supported Streaming) models. She has played a key role in driving innovation across TV platforms – from introducing the first 4K channels in the region to pioneering targeted TV advertising and developing new business models.

As Country Manager for the Adria region at SWEET.TV GROUP, she oversees strategic business development, content expansion, monetization, and user experience optimization across the Balkans and beyond. She works closely with major global studios such as Disney, Paramount, and Amazon MGM Studios, leading the localization and integration of their content into streaming services.

Svetlana is also a driving force behind the growth of the FAST ecosystem, helping accelerate the transformation of the television industry in the region. Passionate about innovation, she bridges global trends in streaming, advertising, and data-driven models with local market needs — shaping the future of connected television across Adria.