Simona Kruhar Gaberšček has more than two decades of experience in journalism, public relations and marketing communications. She started her journalistic career in the economy section of the Slovenian daily newspaper Dnevnik, and then shifted to public relations and marketing communications at the Slovenian book publisher Mladinska knjiga where she combined her greatest passions – (copy)writing, editing and books. However, the journalistic call was louder and in 2008 she joined Medijski partner, publisher of Marketing Magazin, first as a journalist, then executive editor of the magazine. Since 2019, she has been its editor-in-chief.

She is a member of the management board of the Slovenian Marketing Association for the 2023-2026 mandate. She also participates as a discussion moderator at various marketing and communication events. Last year, the International Public Relations and Communication Association (PRCA) awarded her a special recognition for her contribution in the field of public relations and communication in Slovenia.

She graduated in marketing at the Faculty of Economics in Ljubljana, Slovenia, and obtained a master's degree in marketing from the Faculty of Economics and Business in Maribor, Slovenia.