Edina Pršić Babić holds a Master’s degree in Communication Studies and is currently a doctoral candidate in Media and Communication. She has been professionally active in the media for the past ten years - from her early experience in news programming to her work in radio, where she has been for the last six years. She also collaborates with the Croatian national music television channel as a television host.

In addition to her media work, she is active in the field of public relations. As a consultant, she works with clients on designing and implementing communication activities, including content planning and building strong relationships with the public.

Academically, she is engaged as an external associate at the European Sport College, where she teaches courses in communication and pedagogy in sport. Furthermore, she regularly moderates various events - from professional conferences and business gatherings to cultural and entertainment programs.