Petja Bolka is a digital media strategist at Direct Media, one of the leading advertising and media agencies in the Adriatic region. She combines deep knowledge of media ecosystems with a data-driven approach to maximize the efficiency of advertising investments.

Her work focuses on planning and executing integrated campaigns that connect digital and traditional channels, optimize reach, segment target audiences, and measure performance across touchpoints.

Known for her analytical mindset and sharp understanding of user behavior, trends, and emerging media formats, Petja helps brands navigate the rapidly evolving digital landscape — building trust and value with innovative and brand-responsible media strategies.