Nataša Smirnov has been part of the communication, media, and advertising industry for over 25 years. After gaining her first experience in direct marketing and market research, she continued her career in creative and media agencies. She joined the Publicis Group as Media Director at Starcom, later becoming the Head of Publicis Group Media in Slovenia, and went on to lead client and team operations at Httpool, endorsing partnerships with global programmatic networks and major social media platforms in Slovenia..

Today, Nataša is part of the IAB Slovenia team, where she leads research and education programs, including the IAB Online Panel and the DIMAQ certification program.
She also acts as the Advisor and Ambassador of the national web audience measurement project MOSS, supporting the development and promotion of the MOSS Dotmetrics planning platform and advocating for greater transparency, trust, and competitiveness within Slovenia’s digital ecosystem.