Martin is a marketing enthusiast trapped in Croatian & regional media business his entire career. He has demonstrated exceptional analytical skills and a proactive attitude throughout his journey, making media negotiations seamless and effective. His true passion lies in media strategy, where he continually seeks to innovate and optimise.

Martin focuses on developing effective media plans that stand out in a cluttered environment, adeptly navigating challenges like shorter attention spans and greater media fragmentation. His strategic insights and adaptability have been pivotal in driving successful campaigns.
He believes a proficient media strategist must be deeply involved in all media planning and buying aspects. This hands-on approach keeps him intimately connected with executing his strategies.