Maja Ambrož is the strategic marketing manager at Alfi Kids Group (Baby Center, FreeON, Apollo), where she combines the worlds of retail, wholesale, and digital transformation. Her work goes beyond the traditional boundaries of marketing. She searches for those invisible opportunities that move brands forward in small details, behavior patterns, and human stories.

She describes herself as a hunter of hidden patterns and emotions, both in data and in results in general. She believes that the true power of marketing lies in the ability to notice what others overlook—subtle changes in consumer behavior, moments of truth in communication, and small ideas that grow into breakthrough campaigns.

Throughout her career, she has managed brands in the manufacturing, FMCG, pharmaceutical, service, and retail segments, where she helps shape the media landscape of numerous successful brands and develops approaches that combine analytics, creativity, and human insight.