Katarina Ferk is a Senior Copywriter at Futura DDB, where she bridges the gap between creativity and strategy by aligning bold ideas with the long-term goals of clients. Over the course of her career, she has contributed to campaigns for McDonald’s, Lesnina, Poli, Paloma, and many others. Her work has been recognized with more than 40 national and international awards, including honors at Balcannes, SOF, SomoBorac, Outstanding, and SEMPL.

At the Kaktus Festival, she achieved a notable double recognition: the award for the Best creative solution in the region, as well as the Rising Star 2024 award, which named her the most promising creative talent in the region. These accolades highlight not only her creative skills but also her ability to bring innovative, culturally relevant ideas to life.

Beyond her professional achievements, Katarina is completing her PhD in Media Studies, where her research explores how media shape public perception, influence the reception of messages, and guide consumer behavior. This academic perspective allows her to approach campaigns with an additional layer of depth, ensuring that her work is not only original and engaging but also grounded in a nuanced understanding of how audiences think and respond.

By combining creative expression, strategic thinking, and academic insight, Katarina develops communication solutions that are both imaginative and effective—campaigns that stand out in creativity while delivering measurable impact.