At the publishing company behind the magazines Mladina, Monitor, Global, and Zakladnica zdravja, she is responsible for marketing, promotional, sales, CSR, and advertising activities. Through these roles, she has gained invaluable experience and matured professionally, especially in understanding the practices and significance of trust in brands—emphasizing strong, concrete messaging and mission.

Even during her student years, she knew she wanted to work within the media side of the advertising triangle, which at the time was a less common and less attractive choice compared to the traditional paths of agency or client-side roles. She believes the media world is demanding and should never be underestimated.

She has consistently complemented her practical experience with theoretical knowledge. After completing her studies, she deepened her understanding of American pragmatism and gained analytical research experience at the Center for Public Opinion and Mass Communication Research, which she later expanded through doctoral studies.

Her interdisciplinary background—spanning empirical social sciences, humanities, the anthropology of everyday life, and the marketing strategies of critical and niche media—has provided her with a valuable perspective for observing market dynamics in a complementary and holistic way.

Over the past five years, as the author of its conceptual and editorial framework, Ines Markovčič has been channeling her knowledge and experience into Super Znamka—the first Slovenian publication dedicated to branding, created for business audiences, brand creators, managers, and enthusiasts. The project is complemented quarterly by educational events. Super Znamka is a critical yet constructive platform for in-depth understanding of branding, going beyond marketing practices to explore identity, values, storytelling, and the social impact of brands. Its mission is to build community, foster interdisciplinary dialogue, connect with industry professionals, and empower brand creators and managers for meaningful and responsible brand development.