Direct marketing veteran with rich international experience started his professional career in 1991 launching the legendary device against back pain „Kosmodisk“ sold in over three million pieces. In twenty years from 1993 till 2013. he was a partner in „Studio Moderna“ which has become the leading direct response marketing company in central and eastern Europe 

Since 2012 as a refugee from the marketing world he found his passion in developing „Terra Panonica“ company which he founded in Mokrin, a village in Vojvodina where an abandoned estate  had been renovated and turned into the modern urban center „Mokrin House“. It operates as a co-working and co-living space for freelencers and digital nomads from all over the world. In addition to that more and more companies from the region come in this unique and inspirational spot organising team-building activities. "Mokrin House" is also an education and creative centar where variety of programs are organised as well.