BARBARA MODIC

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BARBARA MODIC

Managing Partner STARS Adriatic & Balkans, Slovenia

Barbara is a seasoned media expert and boasts 25+ years across all sides of the advertising triangle. Starting as a sales executive and deputy sales director of a leading TV station in Slovenia - POP TV, she advanced through CEE sales and directed two premier media agencies - OMD and Pristop Media. Renowned for integrated campaigns, Barbara's Effie-winning insights originate in client-focused leadership. She was a judge at the Global Best of the Best Effie Awards and Global WARC Awards. Barbara consults in marketing, media, and sustainable development and has co-founded the regional media auditing agency STARS Adriatic & Balkans.

12:00 - 12:45

THURSDAY / MAIN STAGE

What does the future hold for advertising agencies?

SASHA SAVIC

Advertising and Media Executive, USA

BARBARA MODIC

Managing Partner STARS Adriatic & Balkans, Slovenia