Born in 1977, where after attending a language high school, she graduated from the Faculty of Philosophy in Zagreb with a degree in comparative literature and Croatian studies. She has been working in the media since high school, and during college she worked as a journalist and editor at Radio Plavi 9. She completed her training at the London School of Public Relations and Harvard and Urbino Universities. 

She has been employed at Croatian Radio and Television since 2008, where as a PR professional she has been dedicated to communication, message design, maintaining quality relations with the media and the public, and event management for many years. Throughout her career, she has designed and implemented communication campaigns that have strengthened the recognition of HRT as a public media service such as Zvijezde pjevaju, Ples sa zvijezdama, Porin, Dora, The Voice, Maestro show, Crno-bijeli svijet … She is particularly dedicated to the development of transparent and two-way communication with the public, primarily in the promotion of television and radio projects and digital content. 

She is a member of the Public Relations Association (HUOJ), as well as the EBU association Voice of Public Service Media, where she follows trends and contributes to the professional development of the profession. As a communicator, she believes in the importance of ethics, responsibility, and innovation in public relations with an emphasis on adapting traditional media practices to new digital platforms.