Where Data Meets Artificial Intelligence.
On the main stage, Karmen Krumpestar and Artur Mosiak will reveal how high-quality signals, smart AI strategies, and a solid data foundation are shaping the future of Google Ads and helping advertisers overcome the challenges ahead.
Karmen Krumpestar and Artur Mosiak will join us on the main stage for a lecture entitled "Artificial Intelligence and Data in Google Ads." They will reveal how quality data becomes the foundation of successful campaigns, how to combine online, offline, and app signals, and why this solid data foundation is the key to effective Performance Max, Demand Gen, and Smart Bidding advertising.
Learn how a smart data strategy can help you successfully overcome:
- the loss of cookie support,
- browser restrictions,
- and increasingly stringent user privacy requirements.
Artur Mosiak is a digital marketing expert specializing in programmatic and search advertising. At Google, he helps companies grow with AI-powered strategies and data-driven solutions, transforming complex technical content into clear and engaging stories.
His colleague Karmen Krumpestar works in the field of strategy and operations, where she focuses on promoting growth, leading cross-functional teams, and implementing data-driven solutions that deliver measurable results in the advertising industry.
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