From ideas to results

At SEMPL, you’ll hear Smiljan Mori and Petra Kovič uncover the power of personal stories and authentic branding, while Zenel Batagelj reveals how brand launches fuel sustainable growth. Dive into strategic thinking, global ambition, and data-driven brand evolution - all in one place.

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On the main stage, in addition to in-depth roundtable discussions, you will also be able to listen to a conversation between Smiljan Mori and moderator Petra Kovič. You may have already seen Petra as a moderator at various business events. She is also the author of the Supermoč podcast at Medijska hiša Delo and former editor-in-chief of the business magazine Svet kapitala. For more than two decades, she has been helping to create a space where ideas become influence.


Her interlocutor, Smiljan Mori, is an entrepreneur, visionary, and results-oriented individual. One could say that he is synonymous for systems, efficiency, and international business success. Under his leadership, companies have generated more than €93 million in revenue since 1999, while helping more than 120,000 families achieve financial security. Together with his wife Helena Kodrič Mori, he runs 16 companies at home and abroad and works with more than 200 insurance representatives. He founded Smart Money Solutions, an ecosystem for the growth of financial advisors and insurance agencies, which combines sales expertise, mentoring support, and advanced technology for accelerated growth and long-term success. His success is based on discipline and perseverance, which is reflected in visible results and effective systems.


In their conversation, they will explore how to turn a small story into a global reach and why the true power of a personal brand stems from authenticity. Together, they will explore the opportunities hidden in the details, the way we communicate, and the courage to make decisions that may not be immediately apparent but lead to outstanding results.


This year's SEMPL will also feature a series of exceptional lectures, among others, you will be able to listen to Zenel Batagelj's lecture "Brand Launch: A New Engine for Growth."  He will present the brand life cycle matrix, a strategic framework that reveals the key role of brand launch in promoting sustainable growth, and show how to diagnose your current position, identify your competition, and create guidelines that set your brand apart from the competition. 


Zenel Batagelj is the founder and partner of VALICON, where he advises key clients on marketing, branding, and growth strategies. For almost 20 years, he has been developing an advanced survey system based on panels of respondents with rich profile data. The system enables smart questioning to identify changes at the individual level and accurate analysis at the level of observed individual patterns.
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Join us at SEMPL, where you can expect in-depth content, inspiring speakers, and fresh insights into the world of media. See you at the Inspiration Stage!

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