Vesna is an expert in media strategy, auditing, and leadership with over 30 years of experience. She brings a hands-on approach from her time as CEO of a successful media agency (OMG/OMD/PHD across the Adriatic and Balkans) and her role on the GSK leadership team, where she managed internal and third-party local teams to deliver best in class strategic & tactical media planning as well as media buying across 30 markets.

Today, in her role as Managing Partner of a media audit company, Vesna and STARS team act as independent advisors helping advertisers ensure that every media investment delivers maximum value, transparency, and performance. They bring clarity and accountability — analyzing contracts, pricing, delivery, and results to ensure advertisers get exactly what they’re paying for.

This helps companies to improve media decision-making, gain better agency performance, and achieve superior return on investment.