Petra is a seasoned creative leader with over 25 years of experience in the industry. She is one of the few regional creative directors to have earned both Cannes Lions and Effie Awards Europe, and has served on numerous prestigious juries at local, regional, and international advertising festivals. Throughout her career, she and her teams have won over 100 industry awards.

Petra recently assumed the role of Regional Strategic Creative Lead at Futura DDB, where she is focused on the excellence of the agency’s strategic and creative output.

Previously, Petra was part of the executive team at tech pioneer Celtra, where she led the global creative studio, partnering with high-profile clients such as Adidas, Spotify, NBCU, and Bloomberg. In 2022, she also spearheaded Celtra’s global marketing initiatives.

Prior to that, she spent over 17 years at the Grey advertising network, where she served as Executive Creative Director, sharpening her skills and driving creative excellence.