Although she holds a master’s degree in Italian language education and philosophy, Sara Mustapić quickly traded the classroom for the dynamic world of media and creative industries. She currently works as a journalist, editor, and brand manager for the Croatian edition of ELLE and all its digital platforms. Her professional focus spans music, interior design, and creative concepts, with a particular passion for crafting narratives that connect aesthetics, culture, and emotion. At ELLE, she develops original stories, thematic features, and multimedia formats that bring inspiration and high–quality lifestyle content to a broad audience. As part of her role, she is also responsible for the brand’s digital platforms, including traffic, performance, SEO, content planning, and the development of all online channels, with a focus on transforming creative concepts into measurable results. 

Before joining ELLE, she gained valuable editorial and journalistic experience at Mixer.hr, further refining her sensibility for the music scene, pop culture, and the creative fields that influence modern life. A devoted enthusiast of music, interior design, fashion, and the rhythm of contemporary living, she channels her passions into distinctive and authentic editorial concepts. Sara is currently a PhD candidate in the Media and Communication doctoral program at the University North, where her research explores contemporary communication practices, creative industries, and the cultural impact of media.