With over 20 years in advertising, he currently serves as the CEO of Omnicom Media Group in Zagreb, managing two prominent media agencies, OMD and PHD, and overseeing a team of 74 talented individuals. With a strong focus on digital innovation and client service, their agency is positioned as a leading player in the market. Prior to his current role, he served as the Business Development Manager at Saatchi & Saatchi, pioneering in-store media in Croatia. He is also a former Board member of HURA for media.