Barbara is a seasoned media expert and boasts 25+ years across all sides of the advertising triangle. Starting as a sales executive and deputy sales director of a leading TV station in Slovenia - POP TV, she advanced through CEE sales and directed two premier media agencies - OMD and Pristop Media. Renowned for integrated campaigns, Barbara's Effie-winning insights originate in client-focused leadership. She was a judge at the Global Best of the Best Effie Awards and Global WARC Awards. Barbara consults in marketing, media, and sustainable development and has co-founded the regional media auditing agency STARS Adriatic & Balkans.