After completing her studies in Marketing at the Faculty of Economics in Sarajevo, Nermina joined one of the largest marketing families in the world. Since 2008, she has been gaining rich work experience, first at McCann, and then at the sister agency UM Sarajevo, where she has been MD since 2014.

Her experience and knowledge in strategic planning, media planning and buying on traditional and online media, social media management, etc. are the result of dedicated work and successful project management for many clients, such as The Coca-Cola Company, Mercator, Raiffeisen BANK, Violeta, Podravka, H&M, MasterCard, etc.

One of the most important aspects of her career is teaching and contributing to the creation of a better professional environment, which is why she often finds herself in the role of mentor and lecturer at universities, seminars, and conferences.

Photography and painting are something she likes to do in her spare time. Outside of work, she enjoys the company of two blue-eyed kids, and in the office, she enjoys the best job in the world.