Krix is an accomplished creative leader, a creative consultant, and a former Regional Executive Creative Director with over 19 years of experience in the MENA region with different multinational agencies. He has won numerous prestigious awards, including recognition in Cannes Lions, Dubai Lynx, New York Festivals, The Loeries, Warc Awards, WARC MENA, Effies, and MadStars. In 2019, the Black & White Report named him one of the top ten Creative Directors in the Middle East and North Africa.

Krix has led the creative development for prominent regional accounts such as Hilton, Henkel, Qatar Tourism Authority, Pladis, MTN, Unilever, Standard Chartered Bank, HSBC, Toyota, Lexus, and many others. He is passionate about innovation and empowering talents to improve the industry’s creative output. Beyond his professional achievements, he is a gourmet cook and an award-winning photographer who has showcased his work in exhibitions across MENA and Europe, capturing stories and exploring cultures worldwide.