Boštjan Napotnik ranks among the most experienced individuals on the Slovenian advertising scene. He started his career in 1992 as an radio ad producer at Radio Študent, from where his path led him through the agencies Mayer McCann and Reaktor to the position of Creative Director at Futura DDB, where he has been working since 2007. 

Due to his many years of experience from various environments (alternative media - fast-growing agency - creative boutique - large established agency) where he has worked on many smaller and larger projects for numerous domestic and foreign brands, he has a broad and deep insight into the history and present of (Slovenian) advertising.