Gregor Draksler has been involved in marketing since his student years. He was the president of the student section of the Slovenia Marketing Association for several years. Later he was also a member of the managing board of the Marketing Association Slovenia and part of the management board of the Advertiser’s Association of the Slovenian Advertising Chamber. After completing his studies in marketing at the Faculty of Economics, he started his career in the film industry at Ljubljanski Kinematografi (later Kolosej Kinematografi) where he was responsible for marketing communication. In 2003, his career led him into the automotive industry, specifically to the Peugeot brand, which he is still loyal to. He has worked in the marketing department throughout his career, first, as the head of advertising and then as the marketing director, which he still is today. Additionally, he coordinates the marketing activities of twelve automotive brands which are a part of the Emil Frey Group in Slovenia. Gregor Draksler is one of the most experienced marketing directors in the automotive industry in Slovenia, an industry facing many challenges nowadays.