After graduating from the Faculty of Philology in Belgrade, Dragana had her first professional experience in one of the largest local media agencies in Serbia, where she learned the basics and fell in love with crafting media strategies, media planning and buying. She continues to hone this passion on the client side, where she’s been part of the Marketing communications department for the past 17 years supporting telco brands Vip mobile, Simobil and A1 in different capacities and different markets. For the past 8 years, she’s leading the media and trade marketing team in A1 Serbia.