Barbara has more than 15 years of experience working in advertising agencies, where she gained experience with leading Slovenian advertisers, mainly from the digital world. She joined Futura DDB at the beginning of 2016 as Head of Digital Media, and last year she took over the management of the entire media department. Together with her team, they co-create integrated media strategies and are constantly looking for new partnerships, new opportunities and, above all, new ways to communicate more effectively in the media.