The news that Sarajevo Brewery, in cooperation with Gotiva agency, shamelessly copied the ad for Mattoni water by KMV (Karlovarské minerální vody), upset the region these days.
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We asked for an opinion – who else than our speaker and copycats hunter – Joe la Pompe who has been for many years revealing the copycats of the world, regardless of whether they are local or global brands, and publishes them on his blog.
Joe says that in his opinion none of the ideas, neither for Mattoni nor Lejla, is new, let alone original. In 2009, he even exposed Matton's TV ad on his blog because it reminded of Gisele Bündchen's footwear ad. A similar ad has already been seen in Japan for Evian, and the beauties were in a similar way, although in paint, “dressed” in Belgium (Levis Paints) and France (Les Décoratives). You can see all the examples on the links below.
Judge for yourself, if Goriva and Sarajevo Brewery truly copied the original idea of KMV for Mattoni. And Joe is going to tell you if there is any originality in advertising left at this year's SEMPL.
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