This year SEMPL will break records! No less than 89 projects from four countries were entered to the Sempler Awards, regional competition for the best media strategies of the year. The largest number of entries created by agencies, media strategists, advertisers and the media from the Adriatic region was in the categories innovative use of the communication channel and the best targeted campaign (with 14 entries each) followed by the category the best social media campaign (12 entries) and a new category introduced this year the best PR strategic or promotion with ten entered projects.
Did you know that Director of London School of Public Relations (LSPR) graduated in biochemistry? He has a special interest in cell and molecular biology as well as evolutionary science, and is currently an active member of the Royal Institute of Biology. As a media expert he will discuss innovation and crisis management at SEMPL. But why did he shift from biochemistry to media?
“We are pleased that the competition for the Sempler Awards has had such a response in the region. We have received record 89 entries from Slovenia, Croatia, Serbia and Bosnia and Herzegovina. We are satisfied with the response of entrants to the two new categories – the best PR strategy or promotion and the best technology approach,” said Valerija Prevolšek, president of SEMPL and managing director of Media Pool.
The advertising agency Grey Ljubljana has entered the highest number of projects – eleven – for the Sempler Awards, followed by agencies New Moment New Ideas Company from Belgrade and the Slovenian Futura DDB with seven entries each. The winners will be announced at the Sempler Awards Show on Thursday, November 23, 2017, at 8.30 p.m. in GH Bernardin Hotel in Portorož.
See you @SEMPL!
John Dalton graduated in biochemistry and is currently an active member of the Royal Institute of Biology as well as a chartered Biologist. Before going into teaching, he was a managing editor of one of the world’s leading medical journals, Current Opinion in Gastroenterology, and has worked closely with some of the world’s leading scientists. In the late 1990s, Dalton shifted his interests towards major incidents and crisis management, especially those that may involve significant threat to the public. He has developed many brands throughout his career and is also a partner in a number of other businesses related to management consultancy and publishing. He is also the author of many books and has published countless business and economic articles.
As a consultant he joined an educational organization David Game Media Group, where he developed their media schools that include London School of Public Relations (LSPR). He became a director of LSPR UK and LSPR Worldwide, and a member of the International Institute of Strategic Studies. As a brand management expert, he was one of the first who included public relations in educational programmes. As a media expert and a serial entrepreneur in the media and communications industry, he is now a public relations consultant. He led the conversion of brands of few oil companies and Coca-Cola Russia, and also advised oil and gas companies on social identity and management.