She is the Key Account Sales Manager at the media house TSmedia, that manages one of the most popular written media platforms, Siol.net, the company’s digital outdoor screens and, since the end of last year, the marketing of Targeted TV advertising. She has over 20 years of experience in digital media, project management and advertising space marketing. She feels most at home in the digital environment, and for several years was also acquiring some television experience while working with the team of Planet TV. “At TSmedia, our main guideline is to offer our partners the most innovative and effective advertising solutions. We’re proud to have already been pioneers in certain fields many times now. That’s why our partners trust us and are willing to break new ground with us again by implementing Targeted TV advertising.”
Dvorana Emerald, 19.10.2023 at 12:45-13:15
How to create a standout campaign with targeted TV advertising
In today’s dynamic environment, it is crucial to understand the constant social changes and new ways of monitoring media. Nina Bohinc Furlan, Key Account Sales Manager at TSmedia, together with Mario Koštomaj, Key Account Manager, will introduce you to the news in the world of advertising and innovative advertising campaigns that TSmedia offers with its media platforms and digital solutions. With Targeted TV advertising, TSmedia has also entered the field of television advertising and thus, together with one of the most popular online written media platforms, Siol.net, and their national coverage of digital out-of-home (DOOH) screens, offers an effective and customised media mix that perfectly fits the client’s needs. In addition to digital advertising, it also offers high-quality custom production services and opportunities to present brands through multimedia advertorial stories. At the workshop, we will learn about the main advantages of targeted TV advertising, innovations in digital advertising, and how to prepare an effective and integrated campaign for yourself or your client that stands out from the competition and brings the desired results.