About Luca
Luca Borzatta has over 15 years of experience working in various areas of the telecommunications industry. He is goal-oriented and committed to his work, focusing on strategic planning and the development of new business models. At Telekom Slovenije, he is responsible for developing products and services for private and business users in the mobile and fixed service segments and pay TV. He is also in charge of developing new business models, including a new way of advertising.
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Dvorana Europa, 19.10.2023 at 12:05-12:25
Addressable TV now also in Slovenia – on the NEO TV platform
Addressable TV on the NEO TV platform for content consumption The future of watching video content The ways, trends and platforms for watching video content are changing rapidly. However, this certainly does not mean that television will disappear from our homes. Finally, there is a solution available that will allow television to be segmented, localised and adapted in terms of time and money to the needs of advertisers on the one hand and the interests of users on the other. TV advertising is finally changing – what does the future hold? TV advertising is set to undergo major changes in the future. Addressable TV is therefore a bridge between traditional TV advertising and online advertising. New technologies are finally also available in Slovenia, making it possible to better target viewers and increase interaction with them, and for advertisers to optimise their budgets and increase the effectiveness and measurability of their advertising. NEO as a TV platform that continues to set new milestones NEO, Telekom Slovenije’s smart living platform, brought a whole new kind of home entertainment to Slovenian living rooms in 2018. In 2022, NEO also became the first and so far the only IPTV platform on the Slovenian market to offer advertisers a new, more efficient way to advertise.