Jure Kumljanc graduated in tourism management at the Faculty of Tourism Studies – Turistica – Portorož. His master’s thesis in the field of communication, sustainable innovations and education in Slovenian tourism is currently being completed at the same faculty. He has been professionally active in the field of digital media and advertising for more than 15 years. He started his career at Istrabenz Turizem, d.d. (LifeClass Hotels & Spa brand), continued it at the Four Points by Sheraton Ljubljana Mons hotel and later at the international hotel company Starwood Hotels & Resort (today Marriott International), where he was responsible for digital marketing of chain hotels in Ljubljana, Zagreb, Dubrovnik and Belgrade. He further honed his skills in the company Biosistemika d.o.o., where he managed the marketing department for their SciNote product. For the past few years, Kumljanc has been part of the management staff of the Ljubljana-based media-marketing agency Medialog, where they primarily deal with media planning and implementation of advertising campaigns, implementation of PR activities and organisation of events. They take a holistic approach to planning, execution and reporting and are often part of creative campaign planning as well.
Dvorana Europa, 19.10.2023 at 14:15-14:35
How “polluted” is online advertising?
CTR, CPM, Impressions, Clicks. These are the key performance indicators of display advertising. These KPIs are enough to measure the effect of advertising. But what about their effect on the (physical) environment? Can this even be checked? Each of our activities leaves behind a footprint that can be detected, measured and (in the future) optimised. It is time to start reporting on the carbon footprint that is created as a result of any activity, even in the field of online advertising. It would be quite understandable to conclude that online advertising is more sustainable than advertising in print and other physical media. However, the field of online advertising also requires the use of certain resources. Listen to an example of good practice.