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Jernej Smisl

Director of Corporate Consulting, Pristop, Slovenia

Jernej Smisl

About Jernej

Jernej is an accomplished marketing and corporate affairs expert. He currently holds the position of Director of Corporate Consulting at the Pristop Group, where he leads a team of communication and corporate affairs specialists. His academic background includes political science, an Executive Masters in Global Sport Governance (MESGO) and he has also completed the Strategic Marketing programme at the Said Business School, University of Oxford. During his career, he has held various executive positions, including Head of Global Marketing at VIDAA (Hisense Group) and Director of Strategic Marketing and Communications at Nova KBM. Before that, he was Head of Corporate Affairs at Heineken. He started his career in the European Parliament as Head Assistant of a Member of the European Parliament. He was also Vice President of the Supervisory Board of Alpina d.d. and President of the Supervisory Board of Slopak d.d. In his spare time, he is active in sports organisations, having served as President of the Celje Pivovarna Laško Handball Club and as a member of the Board of Directors of the Maribor Football Club.

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Dvorana Europa, 19.10.2023 at 14:40-15:25

Discussion – How to communicate in 2024?

We have all experienced the magic that happens in the triangle of advertiser, media, customer. With the flood of goods nowadays it is a miracle that the right product or service finds its way to the person who needs it. But what exactly is it that gives that fatal spark and creates the chemistry to make “love at first sight” and purchase happen; moreover: what must happen to make a product or service a “must have” and even to become the definition of whether you are “in” or “out”. At this discussion you will figure out that the key lies in finding the right way to communicate, where the old paradigms of advertising no longer apply and the main factor is dynamic communication, opening up space for dialogue, inclusion and equality between buyer and seller. It doesn’t matter whether behind this communication it is an artificial intelligence, a bot or a ChatGPT, a creative human in the form of a real flesh and blood, or the machinery of an advertising agency. What matters is the impact. Sales. Image. And as one of the greatest creatives of the Slovenian advertising industry said, “the effect is undeniably the greatest if the seller replaces the word “our” with “your” and if the battle is fought for souls and not for money”. Find out what this means at SEMPL 2023 in Portorož from the best of the masters of the communications.

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