About Iztok
Iztok helps good companies who want to be even better, but do not yet know how to say it effectively. As a longtime Marketing Director at Telekom Slovenia and Mladinska knjiga Založba, he previously also worked at some of the best marketing agencies in Slovenia and Croatia. He very well knows the situation in all areas of the advertising triangle. For the past couple of years, he is teaching at several faculties and colleges and enjoys sharing his knowledge and experience with many talented students.
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Dvorana Emerald, 29.11.2019 at 11:15-11:40
Fake News in Marketing
What is the truth? Who is the truth defined by? Especially today when people reading news are more superficial, when everything we want has to be quick, instant. Without knowing the background. Because maybe we are not interested enough. Using two examples - an unwanted mistake and a planned, strategic persuasion, Iztok will illustrate how easy is to manipulate the consumer and showcase that fake news (in marketing) isn’t something new.