A veteran of direct marketing with extensive international experience, began his business career in 1991 by launching the legendary back pain relief product, Kosmodisk which has been sold in over three million pieces. For the next 20 years, from 1993 he was a partner in Studio Moderna, a TV shopping company, which during this period became the leading direct marketing company in Central and Eastern Europe. As a refugee from the marketing world since 2012, he has been devoted to the development of the Terra Panonica. A company he founded in the village of Mokrin in Vojvodina, where the abandoned farmhouse has been transformed into a modern urban center, Mokrin House and functions today as a co-working and co-living space for freelancers and digital nomads from around the world. More and more companies from the region are coming to this unique and inspiring place to organize their team building programs. He observes the world around him and writes about it on his blog „Iskusni početnik“ (Experienced Beginner).
Dvorana Europa, 28.11.2019 at 09:00-09:20
How do Brands Become Part of Our Culture*
Both brands and culture are shaped by stories. But the way brands tell stories to impact culture has changed significantly over the past years. It used to be that companies would develop their story and push it on to the market. They operated as though they were in complete control. Today, consumers no longer want to be told what their culture looks like, nor what stories define it. They want to take part in that development and tell their own version of the story. Valerija Prevolšek, president of SEMPL and Managing director of Media Pool, will open the 21st edition of SEMPL by talking to Lea Stanković, Uroš Goričan and Branimir Brkljać about how traditional brands cope with this new reality and how will they impact our world and culture in the future.
*The talk will be in Slovene and Serbian language without translation.