Barbara is a seasoned media expert and boasts 25+ years across all sides of the advertising triangle. Starting as a sales executive and deputy sales director of a leading TV station in Slovenia - POP TV, she advanced through CEE sales and directed two premier media agencies - OMD and Pristop Media. Renowned for integrated campaigns, Barbara's Effie-winning insights originate in client-focused leadership. She was a judge at the Global Best of the Best Effie Awards and Global WARC Awards. Barbara consults in marketing, media, and sustainable development and has co-founded the regional media auditing agency STARS Adriatic & Balkans.
Dvorana Europa, 20.10.2023 at 12:30-13:10
Discussion – Media Planning Challenges
Barbara Modic will talk to representatives of advertisers about how they manage the changing media landscape. They will discuss trends in media investment, the role of media, creative and specialized agencies, how to attract talent, and where it is worth using artificial intelligence tools in media planning.