About Andrej
Andrej is a leading expert in marketing information systems at FrodX, where he is also responsible for market and technology analytics and product development. He is the creator of advanced technological solutions for sales enhancement which, based on machine learning, upgrade traditional e commerce and CRM systems with the possibility of intelligent recommendation systems and automated event-based campaigns for hyper-personalised customer communication. Andrej is one of the best technical experts in the Emarsys platform in the region.Andrej is a leading expert in marketing information systems at FrodX, where he is also responsible for market and technology analytics and product development. He is the creator of advanced technological solutions for sales enhancement which, based on machine learning, upgrade traditional e commerce and CRM systems with the possibility of intelligent recommendation systems and automated event-based campaigns for hyper-personalised customer communication. Andrej is one of the best technical experts in the Emarsys platform in the region.
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Dvorana Europa, 20.10.2023 at 12:05-12:25
Triumphs and Blunders of AI in Direct Communication: Learning From Our Mistakes
Discover the transforming landscape of direct marketing, sales, and customer support through the lens of AI. Andrej Bergant, Head of R&D at FrodX, guides you through real-world cases illustrating AI's potential and pitfalls in customer interaction. We explore the shift towards customer support-like communication and question whether an unwavering commitment to personalization is always beneficial. This talk ignites critical reflections on striking the right balance in AI-driven customer communication in marketing, sales, or customer support.