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Why the octopus?

23.04.2019

Why the octopus?

Marketing and advertising require a strategic and creative approach to problem solving. Key ideas must be personalized and strategically and creatively adapted to a variety of communication channels. We have to act real-time and be agile – like octopus. Octopus is a symbol of strategy and creativity as well as intelligence. Octopus is the visual image of the SEMPL 2019.« This is how Futura DDB explained this year's visual identity.

Did you know?
Octopus is the most intelligent invertebrate on the planet and has more brain cells than humans. They use tools, they can open lids, and, if necessary, they can also reach the target through a hole in the size of their eye. They are the only invertebrates that have been scientifically attributed to cognitive thinking, emotions and personality.
And if you think that we marketers are the champions of multitasking, let us disappoint you. The first place, without a doubt, goes to octopuses, which have two-thirds of all neurons in their arms, so they have their own minds and can function completely independently.
Octopus is therefore a symbol of strategy, creativity and intelligence; and in 2019, together with SEMPL, it will become a symbol of trends and future.

David Brier

David Brier


Brand expert, designer, bestselling author, USA

“The SEMPL Conference and the SEMPL team are world class. Professional, helpful, driven and tireless, they put on an event that was top shelf and very well received, empowering the professionals in their region that was an inspiration. The care given to each of us as speakers was attentive and of service. I put the SEMPL Conference at the head of the class for event organizers and coordinators."

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