The impact of the content is more important than the number of likes
Influencer marketing is not just about likes, it’s more important that content resonates with the audienece in a meaningful way...
Every good marketer should ignore millennials
Millennials are by far the most researched generation of all time and there are a lot of myths about them that even marketers have to tackle...
Problems are the main driver of innovation
"One of the ways of finding a good problem is to find something that people try to avoid in everyday life...
Comfort zones are not where the magic happens – Jonathan MacDonald, Keynote Speaker at SEMPL 2019
Do you want to learn to expand your way of thinking? Are you interested in what business your company is really in and is worth developing? British advisor, Jonathan MacDonald worked with global brands like IKEA, Lego, Microsoft and Google and is convinced that everything can be learned and accomplished if we are willing to step outside of our comfort zones.
Why the octopus?
Marketing and advertising require a strategic and creative approach to problem solving...
Just as always
SEMPL will inspire with an outstanding programme, relevant topics and excellent speakers – just as always...
10 (media) trends for 2019
What should advertisers, media agencies and the media pay particular attention to in the coming year? What new technology is it worth to try and use? What marketing approaches really work? What is the optimal media mix?
The Grand Sempler goes to “The Real Life Escape Room” by UNICEF Slovenia and Agencija 101
12 Golden Semplers and the Grand Sempler were awarded at the 16th Sempler Awards Show...