Agenda 2019

Comming soon! Stay tuned...

Future stage

Europa Hall

Deep dive stage

Emerald Hall

08:00-20:00

Registration

09:00-09:20

Breakfast

09:30-10:15

Start. Fail. Innovate & Kick ass!

Ali Mahlodji

Co-Founder, Chief Visionary & Chief Storyteller, WHATCHADO.COM European Youth Ambassador & EU Ambassador for the New Narrative

"Ali Mahlodji knows how to recognize opportunities and turn them into goals. He came to Europe as a refugee, grew up in a refugee home, was a stuttering school dropout and job hopper with over 40 jobs.
Nevertheless, he made it to the top management of a US company and decided after a burnout to give his life a meaning and has since dedicated himself to the world of youth. In his keynote he tells his personal story and gives insights into how to recognize the opportunities in setbacks and why the crisis is our best friend. Welcome all who would like to arrange the future, instead of waiting for the change."

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10:20-10:50

Look back to drive forward

Lauren Kelly

Founder & Design-Psychologist, BehaviourStudio

"To innovate we look forward. To future technology, markets and challenges of our emerging world. With innovation brings accelerated change. Futurists predict we will experience 20,000 years of progress in the course of the 21st century. How do we continue to design, ideate and innovate for a world unknown?
We need to look back to drive forward. Back to what makes us, us. To what makes us do what we do and why. We need to look to our brains. Unchanged for thousands of years, our brains are a reassuring constant in a fast-paced world. They are governed by a set of principles that unite us all. Principles that we can use to ideate behaviour-first in an approach called Behavioural Design. In this talk I will demonstrate how to bring together behavioural principles to help you ideate forward."

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10:50-11:10

Boom vs. Doom in the Digital Age

Ivan Ivanov

Marketing and Communications Manager CEEMCA, Discovery

"Welcome to Adland. Here we love the new dearly, and reject the old fiercely. We look at ourselves to conclude how the world looks. Our favorite words are “trend”, “disruption”, and “digital”. We are millennials or younger, and we are in love with brands. Did we mention we are complete fools?
In his talk, Ivan will give advice on how best to avoid the M-word, explain how apples compare to Godzillas, and argue one can still find love after being emotionally engaged with a brand."

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11:10-11:40

Networking&coffee break

12:00-12:20

Three lessons in creative effectiveness

Chiara Manco

Assistant Editor, Case Studies, WARC

What is more important, creativity or effectiveness? This year’s Cannes Creative Effectiveness winners demonstrate that brands can achieve both. Find out what lies behind award-winning work by Carrefour, P&G and Microsoft, through three lessons that will inspire you to produce creative work that impacts the bottom line.

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12:50-13:10

Is Voice the new click?

Simon Dunlop

Co-Founder, Instreamatic London

As we all become comfortable talking with our devices what does this mean for brands and marketeers and the new ways they can connect with their customers in a voice enabled world.

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13:10-13:30

What Is Conversational Commerce & Why You Should Care

Conversational commerce makes it easy for consumers to communicate with brands to ask questions, buy things, and get help using their preferred messaging service. Over 90% of people’s day-to-day conversations happen in messaging channels like SMS, Facebook and WhatsApp. The way people prefer to communicate with friends and family can also be used by brands as a sales and service channel. Tim will speak about the use of Artificial Intelligence to implement this new paradigm at scale.

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13:30-15:00

Mercator lunch break

15:00-15:45

The Mindset Of Unlocking Future Opportunities

Jonathan MacDonald

Private Advisor, Keynote Speaker, Bestselling Author

Behind every success, a set of decisions have been made, that originally came from how someone thought about something. These thinking patterns determine how success operates, long before a product or service is launched in the market. In this talk, Jonathan will dive into the most effective mindset to have when maximising future opportunities, looking at the trends that are shaping the world around us, at an accelerating speed of change.

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15:50-16:10

Success in the digital is an inside job: In-housing for competitive advantage

Alessandra Di Lorenzo

CEO, Forward, lastminute.com’s media company

"2020 and beyond looks set to be a tough year for marketers, facing the triple threat of reduced consumer confidence and spending, increasingly ambitious sales targets and tighter budgets. And, as the marketing landscape evolves and becomes more complex, CMOs are under increasing pressure to do more, with less – from spend, to transparency and data privacy.
For brands looking to reduce costs, take back control of core marketing activities and empower their teams to drive meaningful results, faster, could in-housing be the key to unlocking their future success?
Alessandra will shine a light on the “in-housing” trend that’s swept across the UK and USA, and showcase how online travel company lastminute.com successfully made this “digital leap” in order to future-proof the business – and has harnessed its expertise to launch its own consultancy arm, helping other businesses become more competitive and future-fit."

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16:15-16:35

How to rock experiences at scale

Maëva Le Roch

Director of media Europe, Mastercard

It is now well established that consumers, particularly millennials and Gen Z, are experience seekers and the myriads of brand messages they are exposed to on a daily basis drastically dilutes their attention. Earning attention requires relevance to deliver better brand experiences. A consumer first approach is truly necessary to succeed. However passion-based and beautiful experiences for the few aren’t enough. With over 2 billion cards in force worldwide our business requires scale.

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16:40-17:00

The Secret to Growth in Digital Marketing

Stefan Carrington

Founder at Poplartree & eCommerce Revenue Growth Consultant at Electrolux

"How can you deliver growth for eCommerce or any type of website, every year? By implementing intelligent systems that can identify, explain and replicate growth success and initiatives. In this session, Stefan will reveal the framework which has and is still delivering revenue growth year after year for his clients.
If you're looking to grow any type of digital marketing metrics or simply your sales, this fresh approach will give you plenty of ideas that you can start using from today."

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17:00-20:00

Cocktail party Networking with a view and good music

Networking with a view and good music

20:30-22:00

Sempler awards show

Who will win the title for the best media strategy in 2019?

22:00-04:00

POP till you drop party Feat. Kurzschluss