Agenda 2019, Day Two

A qualitative study by the comrecon brand navigation Institute shows the audio usage in 2025 with amazing insight from the user's point of view. The study draws the findings in the form of a map of the audio usage, explaining how people emotionally relate to audio sources and subsequently use them. Charlotte will present us to a map and reveal how audio will affect our lives and our work in the future.

What’s the best fuel to fire up your digital marketing engine? How to achieve higher awareness and engagement rates? Which are the right channels to use and is content important? Are you being efficient and environmentally friendly? The Viber B2B expert are about to provide some answers.

"When I can't leave, sail, or climb out of the world, I've learned to turn it off," says Erling Kagge, who is the first person to reach all three peaks of the world on foot: the North and South poles, and Mount Everest. On his way to Antarctica, where he went completely alone, without radio or telephone, he experienced silence. For fifty days, he did not meet any living creature. In addition to pushing the boundaries of the possible, he is also the entrepreneur, writer, and publisher. Erling and Vesna Milek will together discover the world of silence, which is becoming one of the greatest assets in the world of noise and discuss publishing in the world of the AI and digital-first.

About moderator: Vesna Milek is one of the most acclaimed Slovenian journalists, known especially for her in-depth interviews for the largest national daily Delo.

The goal of this talk is to explain the role and influence of different types of voice and styles of narration in media messages. The presentation will be based on the results of different studies in which we measured the listener's physiological response (heart rate, skin conductance, emotional response...) while listening to audio stories and ads using different types of voices and narration styles.

Join us for the premiere launch of Aljoša Bagola’s book - undoubtedly the biggest celebrity among creatives and the best creative among celebrities. Maša Pavoković will talk to him about what he wrote down in his debut and how it all relates to the challenges in his career. The journalistic-creative duo promises a humorous and inspiring talk that is not to be missed.

* The talk will be held in Slovene language without translation.

About moderator: Maša Pavoković is a young radio and TV host, journalist, music manager and communication strategist.

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Influencer marketing expert, Claudia Cameron, takes us on a deep dive of the industry - looking at where we are today, future trend forecasting and thought-provoking topics that will help you maximise your influencer marketing campaigns. Expect an interesting and inspiring session where you'll learn about industry challenges, best practices, and get practical insights with clear takeaways.

Maira will discuss the advent of the hugely popular social platform, TikTok, it’s revolutionary approach to social media, the generational shift that is happening across social media and how brands can and must activate campaigns on TikTok.

Samuel argues that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. He will then use his latest research to show that we need to get out of our bubble. We need to think our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.

Brands are talking more than ever. Online, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate with the consumer, now has never been a better time to make sure your brand’s voice is heard.

For the past few decades, innovation has been driven by the digital revolution, which has rewarded fast and agile organizations. Those that could iterate and adapt on the fly to bring new applications to market could disrupt markets and outmaneuver larger, more established firms. Yet today we are entering a new era of innovation which will be very different from what we have known. As digital technology hits theoretical limits, new computing architectures, such as quantum and neuromorphic computing, are emerging. Nascent technologies in areas like genomics, materials science and artificial intelligence will shift the focus from "moving fast and breaking things" to widening and deepening connections to customers, partners, vendors and open resources. In fact, this shift has already begun and the ability to collaborate is increasingly becoming a key competitive advantage. Today's foremost innovation experts, Greg Satell, explains how to navigate this new era we are about to embark on with compelling stories and detailed accounts from the front lines. If you expect to still be in business ten years from now, this is one keynote you won't want to miss!

In today’s world, your customers are your most valuable marketing asset, their attitudes, beliefs, and values need to align with your brand story, it’s no longer about adverts - it’s about human advocacy. Marketers everywhere are all asking the same question - how do we win the hearts and minds of our customers? Marketing with Attitude is a philosophy that separates brands that earn attention from those who get forgotten. In the session we explore the changing beliefs and attitudes held by today’s generation towards advertising and the new 4P’s of social marketing. These principles will make you rethink your strategy and understand the new rules on connecting and influencing consumers on a deeper human level.