Friday, 20. October

The early morning alarms to watch Luka Dončič in the NBA are coming back soon, the weekend afternoons spent in front of the screens watching the best football leagues in the world are already here, and the competition for advertisers’ few seconds during sports broadcasts is bigger every year. Given that Slovenia is currently blessed with a remarkable amount of sports talent, sports television needs to keep up with the pace of sport and, consequently, the appetites of viewers. This is because sports broadcasts are what keeps live TV viewing alive among the population. Sports TV today offers more content and variety than ever before, but this also means more competition for them. In this lecture you will learn how Arena Sport TV entered and established itself on the Slovenian market. We will look at who sports broadcasts viewers are and how do broadcasters make them in front of the screen for longer. What content is the most popular, how is investment in sport reflected in broadcasts, what competition do streaming content providers face and how is the development of sport and sport broadcasts perceived by its consumers – the viewers?

GenZ right now represents 25% of the population and within the next 5 years it will be 27% of the workforce. How it will impact Ecommerce and what businesses should do now. GenZ is not just the future; they're here and now. They're the generation that's rewriting the rules of Ecommerce, and we're going to unpack exactly how they're doing it.

The overview is: If you are in the business of influencing decisions, you need to understand what drives them. In this session we'll explore how consumer behaviour is shaped by psychological shortcuts. These shortcuts are prone to biases; and, if you are aware of these biases, you can align your communications with human nature, not against it. We'll discuss some of the ideas from Richard's most recent book, The Illusion of Choice, which looks at both classic behavioural science studies and more recent, lesser known findings. These findings can be simply and practically applied to your marketing to make it more effective.

Discover the transforming landscape of direct marketing, sales, and customer support through the lens of AI. Andrej Bergant, Head of R&D at FrodX, guides you through real-world cases illustrating AI's potential and pitfalls in customer interaction. We explore the shift towards customer support-like communication and question whether an unwavering commitment to personalization is always beneficial. This talk ignites critical reflections on striking the right balance in AI-driven customer communication in marketing, sales, or customer support.

WeChat, known as “the everything APP”, even Elon Musk wanted to copy it for the West. But how does it compare to other APPs that we are familiar with, such as WhatsApp, FB, Instagram, Paypal, Booking, and Uber? Are there any similarities and differences? What makes WeChat indispensable for Chinese people? In this 25-minute session, we will explore the features of WeChat beyond its social attributes and a broad understanding of the typical marketing tactics utilized on the platform.

Research shows that the strongest emotion people feel when they first interact with tools like ChatGPT and Midjourney is not excitement, but fear. Fear of what this means for our jobs, for the trustworthiness of our content, for our safety, and for the world as we know it. This is fear of the unknown and the unpredictable, which is why in this lecture we will bring out the crystal ball and predict three different scenarios of how AI technology will most likely change the media and marketing industries in the next five years. The wave of artificial intelligence that has engulfed us over the last year is affectionately known as generative AI, and it is crystal clear that this wave has shaken the two industries that specialise in the generation of information, entertainment, and sales content most of all.