Thursday, 19. October

The last five-year media advertising period has been an adrenaline rush. There were ups, downs, changes, innovations, actions and reactions... but despite all that, the period was marked by a calm beginning and a calm end. What has changed during this adrenaline-filled period and what are the key trends in Slovenian media developments that we need to pay attention to when preparing media strategies for our brands?

This Christmas season people are faced with the challenge of more closely controlling their budgets. Let’s counter the 7% rise in the price of goods with at least 7% more of the emotion filled moments that really matter. Pump up Christmas with more moments, more discovery, more feels to still make this one to remember. Invitation to feel “Christmassy” since top motivation to purchase during Q4 (outside of Mega Sales Days) = to get me in the holiday spirit. Together we will review the latest Meta data on people's behaviours on the Meta Family of Apps, what they are discovering, what worked well last year and how you still have time to maybe prepare/change something for your 2023 Festive period.

Alastair will tell us what he’s been interested in (digitally) over the last 12 months and what we need to look out for in the next 12. Get ready for a rapid, fire hose of ideas, enthusiasm, and inspiration with actions for you to take away and implement in your businesses on the day.

In a conversation with Petra Kovič, he will discuss how, as Mayor of the capital of Slovenia, he has built new foundations in terms of communication with citizens, internal communication with employees, as well as relations with the media and other publics. After all, it is thanks to him that the slogan lauding Ljubljana as the most beautiful city in the world has become deeply rooted in the hearts of not only the people of Ljubljana, but of Slovenians in general. The fact that more than 32,000 citizens have met with him so far at the Open Days, which are held on the first Tuesday of the month, serves as further proof that communication is the cornerstone of success. SEMPL participants will have the opportunity to increase this figure even further since the talk about his contribution to the strong brand of Ljubljana will be followed by a short Q&A, where the audience will have the chance to ask him a few questions.

Addressable TV on the NEO TV platform for content consumption The future of watching video content The ways, trends and platforms for watching video content are changing rapidly. However, this certainly does not mean that television will disappear from our homes. Finally, there is a solution available that will allow television to be segmented, localised and adapted in terms of time and money to the needs of advertisers on the one hand and the interests of users on the other. TV advertising is finally changing – what does the future hold? TV advertising is set to undergo major changes in the future. Addressable TV is therefore a bridge between traditional TV advertising and online advertising. New technologies are finally also available in Slovenia, making it possible to better target viewers and increase interaction with them, and for advertisers to optimise their budgets and increase the effectiveness and measurability of their advertising. NEO as a TV platform that continues to set new milestones NEO, Telekom Slovenije’s smart living platform, brought a whole new kind of home entertainment to Slovenian living rooms in 2018. In 2022, NEO also became the first and so far the only IPTV platform on the Slovenian market to offer advertisers a new, more efficient way to advertise.

How to Adapt Strategically and Thrive in An Age of Opportunities, WTF Shocks, and Waves of Change Join Dr Max for a fast-paced, high-value, hyper-visual exploration about how you can shape a better future. At our best we are able to think our way to what we want from where we are. Explore how to build an idea hungry, strategic brain that benefits from the wisdom and insights of the people around you. This powerful, enjoyable and unique speed strategy session will be full of memorable examples from real people winning (and losing) with real world strategies. How to create powerful momentum? How can you create strategy that adapts in real time? How can you get to the future in time? How can you win strategically in a WTF world? Everything is Strategy We can all be a little more strategic, we can all learn to worry less, and keep moving forward. Strategists get stronger, smarter when faced with adversity. They use imagination to create brilliant strategies that provide clever paths to better places. As we develop our confidence in our ability to adapt new situations, we can transcend old problems. Dr Max will apply lessons about high adaptability and bring this focus to life with examples, humour, emotion so you will gain memorable personal, practical insights to help you in the real world.

CTR, CPM, Impressions, Clicks. These are the key performance indicators of display advertising. These KPIs are enough to measure the effect of advertising. But what about their effect on the (physical) environment? Can this even be checked? Each of our activities leaves behind a footprint that can be detected, measured and (in the future) optimised. It is time to start reporting on the carbon footprint that is created as a result of any activity, even in the field of online advertising. It would be quite understandable to conclude that online advertising is more sustainable than advertising in print and other physical media. However, the field of online advertising also requires the use of certain resources. Listen to an example of good practice.

Decades of scientific research with unquestionable evidence about shopper behavior and human irrationality have been published. Yet, chasing the artistic purity of our marketing campaigns, we very often forget that all shoppers are humans first - they chase security, while marketers chase novelty. In a thought-provoking lecture about the brain, brand power and the state of modern advertising, you'll have a chance to get the latest insight about your number one client - the shopper.

So far, exploiting the incredible potential of the media to improve the state of mind of modern society has mainly been done by people. In cooperation with AI, are we looking at a society of optimism, pessimism or possibly even collapse? With smartphones in your hands and quick fingers, all participants will be directly involved in the dynamics and unfolding of a sparkling conversation with Janja. Together, you will explore whether and to what degree there is a difference between reality and the perception of the situation in society and the media. Recommended for everyone, including Narcissists.

Slovenia’s population is ageing rapidly and this process is set to continue intensively over the next three decades. Even in the next decade, the size and structure of the target audience will change dramatically, with generations born at a time of extremely low birth rates entering the 18–49 age group. The demographic projections are very reliable as they are mainly determined by the existing age structure of the population, which is a given.

The keynote will cast a spotlight on the fundamental importance of attention measurement in today's digital advertising landscape. During this presentation, I will take the opportunity to highlight the significance of comprehending and optimizing user attention in the digital realm, as a fundamental pillar for achieving meaningful outcomes. The session will also stress the vital role that advanced tools and technologies play in precisely gauging user attention, thereby enabling businesses to refine their digital marketing strategies with increased efficiency. Furthermore, a series of Teads’ case studies will illustrate the growing significance of this new metric as the emerging digital media standard.