]Maëva leads the Media part of Mastercard’s European Integrated Marketing and Communications team and is particularly passionate about digital. After 8 years at Carat she joined Mastercard at the start of 2018 to drive the acceleration of Mastercard’s digital marketing strategies across Europe. With a flair for creative problem solving, her favourite subject matters include consumer journey, data, measurement and effectiveness along with driving scale, ensuring privacy and earning trust.
Dvorana Europa, 28.11.2019 at 16:15-16:35
How to rock experiences at scale
It is now well established that consumers, particularly millennials and Gen Z, are experience seekers and the myriads of brand messages they are exposed to on a daily basis drastically dilutes their attention. Earning attention requires relevance to deliver better brand experiences. A consumer first approach is truly necessary to succeed. However passion-based and beautiful experiences for the few aren’t enough. With over 2 billion cards in force worldwide our business requires scale.