Claudia is the Head of Digital Marketing at IMA, a full service agency that helps brands engage with and activate their target audiences worldwide through strategic and creative influencer marketing campaigns. With an entrepreneurial background in marketing and e-commerce Claudia has an in depth knowledge of this constantly evolving industry. In her role she provides Industry Insights, Digital Marketing and Analytics for all client pitches and campaigns, constantly driving her team to reach for the best results. Claudia works with leading international brands including NIVEA, UnderArmour, Farfetch, Booking.com, Samsung and Samsonite, just to name a few. Before joining IMA she founded Mora Approved, an e-commerce enterprise in the Homewares sector, which she successfully grew over five years through influencer activations. And prior had a seven year career in commercial finance of a FTSE 100 FMCG. Claudia has been instrumental in the agency’s most recent award wins from Influencer Marketing Awards, Best Brand Engagement Campaign with NIVEA Men #PreparewithNIVEAMEN to Social Day, Influencer Campaign of the Year with Unicef #SaferInternetDay
Dvorana Europa, 29.11.2019 at 11:40-12:00
Demystifying Digital Influence
Influencer marketing expert, Claudia Cameron, takes us on a deep dive of the industry - looking at where we are today, future trend forecasting and thought-provoking topics that will help you maximise your influencer marketing campaigns. Expect an interesting and inspiring session where you'll learn about industry challenges, best practices, and get practical insights with clear takeaways.